Samsung 43" The Frame QLED 4K Smart TV [2025]

Modern frame design
Elegantly minimal and modern, The Frame TV installs near flush to the wall like an actual picture frame, allowing it to blend beautifully into your home.

Art mode
Transform The Frame into art when you're not watching TV. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries.1

Artful picture quality with QLED
Enjoy lifelike QLED picture quality when TV is on, appreciate gallery like art picture when it’s off.

Samsung Vision AI
Enjoy new features with Samsung's Vision AI, now in The Frame. This next level intelligence allows your TV to better recognise and adjust to your needs, delivering a variety of new opportunities for entertainment.

Key Features

Modern Frame Design - Designed to look like a slim picture frame

Art Mode - Transforms your TV into an Art Gallery

Artful Picture Quality with QLED - Stunning visuals for art and entertainment alike

Samsung Vision AI - Samsung Vision AI meets The Frame

Gaming Hub with AI Auto Game Mode

Wired OC Box and Slim Fit Wall-mount included

1 Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.